Inspire Loyalty is delighted to celebrate 10 years serving branded hotel loyalty programmes in the UK and Ireland.
“It’s a real milestone of achievement to date and we’re hugely grateful to our many clients who have stood by us from the early stages” says Steve Risk, company founder.
One touch point for guest loyalty
The company has evolved from designing it’s first loyalty platform to reaching it’s 8th generation. This is no surprise given the speed of technological advances, especially by more recent connectivity with preferred partners.
“The landscape has changed and in our new efficient world of technology, hospitality clients can experience an all rounded package bespoke to their multiple needs, rather than the disjointed approach of having 3 or 4 different supplier components to achieve one goal.” Steve continues, “Looking at the guest as the central point, any product which can assist staff with guest engagement and recognition using one touch point, is almost expected now.”
Partner integration for a simple customer journey
As a provider of branded loyalty programmes, Inspire Loyalty partner with Criton who design branded applications to assist guests with mobile interaction. So amongst their many other app features, we work together to present the member’s loyalty account under one roof.
Inspire Loyalty also successfully integrate with Worldpay to automate points awards to its members when they purchase, which is quite technically advanced but so simple for the customer. This was recently applied and launched in a new programme, McGinty’s Rewards for The McGinty’s Group to enable them to engage, reward and recognise their customers in the most simple and effective method. Integration is also underway to integrate with MEWS systems and other PMS providers.
Track record of excellent member services
But back to basics, Inspire Loyalty has always strived to provide excellent member services. This was recently recognised using a product integration by new survey partner, GuestRevu. A survey of 800 loyalty members to a mutual client received a customer satisfaction rate of 95%. Interestingly, 90% conveyed they booked direct because of the reward programme.
GuestRevu is a great way to collect member feedback and a good forum for guests to suggest ideas for improvement. It also includes online reputation management tools for guest experience feedback, so they can respond and take any action required.
Launch of Vantage Rewards
In July this year, Inspire Loyalty launched Vantage. A new product to entice the public to register for loyalty programmes from the collection of hotels, apartments and restaurants represented by Inspire Loyalty.
After registration the member can earn points at their regular venue and redeem their points at any of the venues in the Vantage collection. It’s still early days, but sign up numbers are strong, as we strive to add more value to our client portfolio by generating awareness of our branded loyalty programmes.
Embracing the future and uncertainty that comes with it
Inspire Loyalty is looking forward to the next chapter of adopting innovation to enhance our product and service even more. We’re here to help our hospitality clients achieve greater guest retention, better experience and increased revenue in these uncertain times.
Our aim is to equip as many hotel, restaurant and apartment operators with an easy to apply branded loyalty solution to collect powerful data, enhance guest engagement, increase visitor numbers and direct booking initiatives.
For more information about how Inspire Loyalty can help your business reward and engage, arrange a demo or get in touch.