One of our clients, The Esplanade Hotel, Newquay in Cornwall is a fantastic example of how an Inspire Loyalty Programme has generated guest loyalty for their business and they are reaping the benefits.
The Esplanade Hotel is a picturesque and contemporary hotel overlooking the world famous Fistral Beach in Newquay. It’s a place where guests come back again and again, to enjoy quality family holidays on the Cornwall coast, splashing about in the heated indoor pool and dining together in their family friendly restaurant.
Looking after their regular guests has always been a key part of the ethos at The Esplanade. Generation after generation stay with them and they love welcoming guests back every year. We have been working with this hotel and it’s sister properties Fistral Beach (Newquay) and Boringdon Hall (Plymouth) for over two years and have developed a robust loyalty programme to communicate with their guest database, including management of member services.
Their loyalty programme includes
Registered members automatically receive points for every £1 spent during their stay which they can accumulate and redeem for a variety of reward voucher codes and access exclusive offers and best room availability ahead of the general public!
“The way people book has changed to mainly online reservations so we find the best way to express our gratitude to our loyal guests is through the loyalty scheme. This gives you best exclusive availability and the lowest prices in advance of their general release.” The Esplanade Hotel
It’s set up so that once a guest builds up their points, they can discover redeemable gift experiences to enjoy during their next stay. Points can be spent on experience gift vouchers which can be redeemed for Sunday lunch, a bottle of Prosecco, spa treatment, a meal in their restaurant or a surf lesson!
We cannot write this blog without mentioning that during lockdown the hotel has been working hard on refurbishing and upgrading facilities and are very much open for business. As a result of their hard work, they recently undertook an inspection and received their official accreditation of a 4-star hotel. Well done to the team who worked tirelessly to ensure their guests have the best possible experience which has pushed them up to the next level!
Don’t have a guest loyalty programme? Or have a database of guests but aren’t doing anything with it? We can set you up with a loyalty programme, just like we do for The Esplanade.
With a branded rewards platform and mini CRM, we can entice your guests to join your unique club, with customised rewards and exclusive offers – a great way to switch more direct bookings and engage with your loyal guests.
All we need to get you started on a 3 month FREE trial is your logo, images and brand identity guidelines. We’ll set you up within 4 weeks and connect all the components together. And, our member services team will be ready to react to member enquiries, to ensure we offer as good a service as you’re renowned for.