Based in Northern Ireland we were always eager to fly the rewards flag for the best in the hospitality business. It’s a great privilege to represent Galgorm Collection, providing rewards and recognition for every premier venue.

Our Cardlink system makes points earning a breeze. In the past, we were faced with either processing points on our portal or full integration with the PMS. Advances in tech came a long way and we landed firmly in a frictionless approach. Members of our represented programmes can earn points automatically with their registered bank card/s when they spend at a single venue or across the estate, opening up opportunity for non residential business. Collaboration in innovative tech really advances the customer journey. We hooked up with For-Sight to further harness the loyalty experience and provide greater insights to customer behaviour.

We also hooked up with Net Affinity to make it even easier to redeem a loyalty voucher online, keeping it simple without staff intervention. There’s also opportunity to feature exclusive member rate but that’s a story for another stay.