Devonshire Hotels Group Joins Inspire Loyalty

This summer has been a busy period for Inspire Loyalty, as we are delighted to welcome new client Devonshire Hotels & Restaurants who boast a stylish selection of hotels, restaurants, holiday cottages, inns and a spa, all in the splendour of the English countryside.

Unique Places In The Yorkshire Dales And The Peak District

Owned by the Duke and Duchess of Devonshire, their properties are located in tranquil and unspoilt locations either on the 30,000 acre Bolton Abbey Estate in the Yorkshire Dales, or on the Chatsworth Estate in the Derbyshire Peak District. Their luxury venues inspire guests to reconnect with the countryside, experience beautifully cooked, locally-sourced produce and make memories in stunning rural locations.

The group is made up of the following venues:

Devonshire Rewards

Devonshire Hotels & Restaurants were looking for an easy to apply guest loyalty programme to reward their most loyal guests. Guests can sign up to start earning rewards and access exclusive member benefits.

Every time a member visits Devonshire Hotels and Restaurants and spends on food and beverage, accommodation or spa treatments, they can earn points to redeem against a future experience.  Plus they are awarded 200 points (£10) on registration to get started.

Points are redeemed using the Devonshire Rewards website or their app. Guests can redeem their points for monetary vouchers to spend at any of their venues or for specific experiences, like a Sunday roast for two or a Sunday Stayover.

Integration With Inspire Loyalty

We worked with The Devonshire Group to create Devonshire Rewards, their own bespoke customer loyalty programme. The aim was to nurture their relationship with guests, enhance guest experience and encourage direct and repeat business.

We created one single solution which provided the tools to reward guests. Their rewards website was built where customers from all of their venues can access and sign up. Their loyalty programme was integrated with their branded app by our partners at Criton and processes were set up so that guests receive monthly email statements, offering exclusive member offers, their points balance and how to spend them.

Vantage Hotels

Once registered, every time a guest visits a Devonshire Hotels & Restaurants venue, they can earn points to redeem against a future experience at any venue across the group, plus any venue in our Vantage collection.

Vantage is our consumer facing brand, made up of venues who operate an Inspire Loyalty programme. It’s our way to help attract more customers to our clients’ unique loyalty programmes, increasing exposure for them and offering extra benefits to their members. The more points earned, the more guests can redeem to spend on a memorable experience. Guests can login to their account to check or redeem their points via the website or app.

Guest Loyalty Programmes With Inspire Loyalty

Don’t have a guest loyalty programme? Or have a database of guests but aren’t doing anything with it? We can set you up with a loyalty programme, just like we do for Devonshire Hotels & Restaurants.

With a branded rewards platform and mini-CRM, we can entice your guests to join your unique club, with customised rewards and exclusive offers – a great way to switch more direct bookings and engage with your loyal guests.

All we need to get you started on a 3 month FREE trial is your logo, images and brand identity guidelines. We’ll set you up within 4 weeks and connect all the components together. And, our member services team will be ready to react to member enquiries, to ensure we offer as good a service as you’re renowned for.

Subscribe to our Newsletter