After studying Hospitality Management, Steve jumped into Banking but the passion for hospitality couldn’t be restrained when his career in hotels began at The George Intercontinental Edinburgh. Steve then worked for The Gleneagles Hotel, Marriott Hotels, MacDonald Hotels and Hilton Hotels and with over 20 years hotel experience, created Inspire, a marketing consultancy for independent hotels. Inspire Loyalty was launched three years later in 2010 providing independent hotels with a branded loyalty programme to save OTA commission and increase direct business, while rewarding and engaging with guests. Service delivery is a passion for Steve, both in membership handling and client relations.

Steve loves film and his family and friends of course! Having an avid collection of films Steve finds it clears the mind and often stimulates creativity. “it’s a real medicine but there’s nothing to beat a good family holiday”. Steve also enjoys watching rugby, cutting the grass on a Saturday and spending some time with the kids. “Life in Northern Ireland is a treat and within 30 minutes reach of the North Coast, it’s a great contrast to country-side life. We’re definitely spoilt here with Galgorm Resort & Spa up the road and on the rare occasion my wife and I escape, that’s the place to be”.

Gordon has 25 years+ experience in Marketing and Sales. He initially started in the Financial Services sector and for the last 10 years has also been heavily involved in the Hotel & Leisure sector. Gordon’s expertise is in customer communications and over the years he has worked with many blue chip clients on some of their most important customer communication projects. In his previous role as Business Development Director he has been responsible for both recruiting clients and for driving new product development. Gordon is a recent addition to the Inspire Loyalty team and is excited by the tremendous opportunities which he can see for the company in the future.

Despite his advancing years, Gordon is a keen sports man. He plays tennis regularly, and based on the amount of time he spends on the tennis court he should be Wimbledon standard…but he isn’t. He is a keen football fan, and a season ticket holder at Hearts and a regular visitor to Arsenal. However his real passion is holidaying in the US with his family and following his various American sports teams.