After studying Hospitality Management, Steve jumped into Banking but the passion for hospitality couldn’t be restrained when his career in hotels began at The George Intercontinental, Edinburgh. Steve worked for The Gleneagles Hotel, Marriott Hotels, MacDonald Hotels and Hilton and with over 20 years hotel experience, created Inspire Loyalty in 2010 providing independent hotels with a branded loyalty programme to save OTA commission and increase direct business, while rewarding and engaging with guests. Service delivery is a passion for Steve, in membership handling and client relations and enjoys his mission to equipp as many hotels & restaurants with an innovative loyalty solution which is easy to use.

Steve loves film, motor racing, music and his family and friends of course! Having an avid collection of films, Steve finds it clears the mind and often stimulates creativity, “it’s a real medicine but there’s nothing to beat a good family holiday”.  Steve also enjoys watching rugby, cutting the grass on a Saturday and spending some time with the kids on wheels! “Life in Northern Ireland is a treat and within 30 minutes reach of Belfast and the North Coast, it’s a great contrast to country-side life. We’re definitely spoilt here with Galgorm Resort & Spa up the road and on the rare occasion my wife and I escape together, that’s the local venue to go”.