The Mansley Group has partnered with Criton and Inspire Loyalty to enhance guest engagement and loyalty with a guest app for all their properties in the UK
June 2019, Edinburgh – By Mansley, one of the leading serviced apartment groups in the UK, has partnered with travel tech firm Criton to create a bespoke branded app. By using Criton’s technology, By Mansley are able to offer a one-stop shop for all guest-facing technology, resulting in a seamless guest journey pre-, during and post-stay. The UK-wide group offers city centre serviced apartments in London, Cheltenham, Edinburgh and Inverness, and is one of a growing number of hospitality operators using technology to offer choice in how guests communicate and engage with them.
The launch celebrates a partnership between Criton and Inspire Loyalty, a rewards company created to increase repeat and direct business for accommodation providers. Both specialise in supporting independent operators within the hospitality sector, and the move reinforces research commissioned in April by Criton, which found that 53% of travellers surveyed want technology to deliver loyalty programmes, with 74% using a hotel app if their favourite hotel had one.
The Mansley Group recently adopted Criton’s group functionality with the creation of an app for its entire portfolio of 122 serviced apartments, having successfully trialled the technology within its Edinburgh property, The Knight Residence.
The new group app acts as a digital concierge, containing easy-to-follow directions and instruction videos on how to use apartment appliances, maps of local areas and recommendations and links to nearby restaurants and attractions for a flawless customer experience. Adapting to the city’s growing Chinese leisure market, the team also utilised Criton’s technology to create content in Mandarin.
Colin Stone, Commercial Director of The Mansley Group, said:
“Serviced apartments are all about guest choice and nowadays technology has a big part to play in the guest experience. We had great feedback from our Edinburgh based guests on our app and Criton’s flexible technology meant it was very easy to extend the app to cover our other locations. It’s really important for us to maximise the opportunities offered by innovative technology, using Criton as our guest engagement platform means we can easily integrate other fantastic technologies such as Inspire Loyalty, further improving our guest experience and building loyalty with our regular visitors.”
Inspire Loyalty’s functionality is rapidly becoming one of the most asked for integrations within Criton’s award-winning technology solutions, with The Bonham, Boringdon Hall, Fistral Beach and The Esplanade Hotel between those adopting the service.
Criton ran an online survey from 26th March–5th April 2019, which received 3,654 respondents.
Julie Grieve, CEO and Founder of Criton, added:
“Our consumer research shows that loyalty programmes are guests’ top-rated hotel technology need, and a number of boutique hotels and serviced apartment operators are moving quickly to deliver this for their guests. The results are easy to see with direct bookings ensuring properties increase revenue and save on commission. Having the capability to integrate Inspire Loyalty’s technology within our technology gives this power to independent accommodation operators who can now easily compete with big hotel chains.”
Steve Risk, Founder and Director of Inspire Loyalty, said:
“We are huge fans of Criton and delighted to be able to integrate and provide hospitality operators with one seamless guest information and rewards solution. Criton’s innovative app technology allows us to offer a fully branded loyalty solution for the independent accommodation sector to reward and recognise guests. Operational ease for staff and guests is of paramount importance, which is now further enhanced by this exciting integration.”
Criton provides the technology for accommodation providers to digitise the guest information and wrap all guest-facing technology into a branded portal that guests can download on their own phone. Guests today travel with their own mobiles, tablets and laptops and Criton believes that the future of guest-facing technology is ‘own device’. Founded in 2016, Criton was developed by Information Apps for the hospitality sector. Julie Grieve, Founder and CEO, secured £5m investment in November 2017.
Find out more at www.criton.com
About Inspire Loyalty
Inspire Loyalty, founded in 2010, provides independent hotels with a branded loyalty programme to save OTA commission and increase direct business while rewarding and engaging with guests. The independent hotelier is provided with the tools to engage their customers, using a branded loyalty website, branded app by Criton, operator interface and member statements. To encourage direct business, the loyalty programme integrates with the hotel’s booking engine to offer member rates, further enhanced by a points-based system, allowing members to earn and redeem points for hotel product voucher codes, Amazon, John Lewis, Virgin and Love2shop. Inspire Loyalty back up their product with a member services team and produce a monthly member report to identify ROI.
Find out more at www.inspireloyalty.co.uk
About The Mansley Group
Mansley traces its roots in the serviced apartment industry to the 1960s. Initially owned and operated in Mayfair, it expanded in the 1990s to Kensington. In 2014, Mansley acquired The Knight Residence in Edinburgh, which itself has been operating for 20 years. Subsequent investments in Inverness and Edinburgh mean that Mansley now own and/or operate 76 apartments in Scotland and 4 blocks in England—over 120 apartments in all. Each block is branded with the property name with the suffix ‘by Mansley,’ to allow the individuality of the property to be combined with the strength that the name Mansley affords.
Find out more at www.bymansley.com
Get in touch for a demo and to find out more about how to reward and engage with your guests.